Microsoft is killing off the ‘Copilot Plus PC’ brand

A photo of Microsoft CEO Satya Nadella with the text “Copilot+ PC” in the background
Microsoft CEO Satya Nadella introducing the company’s Copilot Plus PC initiative. | Image: Allison Johnson

Remember when Microsoft wanted everyone to know that "Copilot Plus PCs" were the ones to get, because those were the PCs that that'd have enough built-in AI muscle to get things done? Two and a half years later, Microsoft and Qualcomm seem to be admitting the brand is already dead.

Windows Central's Zac Bowden reports that even though the new 12-inch Microsoft Surface Pro and 13-inch Surface Laptop technically meet the system requirements for a Copilot Plus PC, Microsoft is not calling them by that name anymore. "These are not called Copilot Plus PCs," Microsoft Surface CVP Brett Ostrom told the publication.

Kedar Kondap, Qualcomm's SVP …

Read the full story at The Verge.

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