Google wants you to know that its AI Ultra plan is different from its AI Ultra plan

TL;DR
  • Google is making its AI Ultra plans slightly less confusing.
  • The company is now clearly highlighting the differences between the two AI Ultra plans.
  • The cheaper subscription offers five times higher AI usage compared to the Pro plan, and the more expensive plan offers 20 times higher AI usage.

Google announced a cheaper version of its AI Ultra plan at I/O 2026, but in introducing the new offering, the company made things a little confusing for subscribers. Instead of giving the cheaper AI Ultra plan a new name to distinguish it from the more expensive version, Google’s plan selection UI started showing two identical “AI Ultra” plans with a huge price difference between them. Naturally, it wasn’t easy for users to figure out what each plan offers and how they differ.

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