Are phone carriers finally taking customer loyalty seriously?

Verizon logo displayed on an Android phone.
Credit: Joe Maring / Android Authority

It’s no secret that loyalty has never been particularly important to the big mobile carriers, but there was certainly a time when customer contracts and other incentives created the illusion of fostering loyalty. Because customers were locked to a contract, big discounts and free phone promotions were even more common in the earlier days of the smartphone era as a way to keep people renewing.

These days are long past us, but over the last half year or so, I’ve seen hints that the carriers may finally be taking customer loyalty a bit more seriously. Well, at least customer retention.



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